Who Makes Duracell Car Batteries

With a reputation for innovation, dependability, and longevity, Duracell stands at the forefront of the car battery industry. Offering a diverse selection of batteries to suit vehicles ranging from small cars to trucks, Duracell has proven itself as a reliable choice for countless drivers worldwide. This esteemed brand falls under Berkshire Hathaway, a multinational corporation based in Omaha, Nebraska. Yet behind this powerhouse corporation lies the collaboration of one scientist and one businessman – an unlikely duo who have created some of the most durable and efficient car batteries today. This article will delve into the origins of Duracell’s success story.

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Who Makes Duracell Car Batteries?

Who Makes Duracell Car Batteries
Who Makes Duracell Car Batteries

The renowned East Penn Manufacturing Company has been at the forefront of creating high-quality Duracell batteries for a significant period. This collaboration between two industry giants has proven to be a successful partnership, bringing unparalleled products into the market. Despite not being Duracell’s initial supplier, Eastpenn joined forces with the company through an agreement and has since played an integral role in its journey.

The visionaries behind this iconic brand are Samuel Ruben and Philip Rogers Mallory, who pioneered alkaline manganese batteries and mercury cells in the 1920s. It was only in 1964 that ‘Durable Cell’ was rebranded as Duracell, solidifying its position as a leading name in battery manufacturing. In 2009, another milestone was achieved when EastPenn entered into a joint venture with Duracell for car batteries – marking a significant moment in both companies’ history.

Where Are Duracell Car Batteries Made?

With a history dating back to 1937, Duracell Automotive has been a trusted producer of high-quality lead-acid starter batteries in Austria. In 2009, East Penn Manufacturing Company entered an exclusive agreement with Duracell to manufacture their vehicle batteries. With two manufacturing complexes under its belt, East Penn’s largest industrial complex spanning over 520 acres is located in Berks County, Pennsylvania, and boasts a single manufacturing site for producing batteries.

The company proudly declares that this plant adheres to world-class standards with its state-of-the-art robotic technology and advanced machinery. Additionally, this complex houses four battery production lines. Their other facility, Corydon, Iowa, can process up to 30,000 batteries daily.

Are Duracell Car Batteries Any Good?

Duracell car batteries have garnered a reputation for being top-notch in the global market. With a 2-5-year warranty, these batteries offer consumers exceptional performance and reliability. The duration of the contract may vary depending on the battery model, but one thing remains consistent – Duracell batteries provide impressive amps, especially for cold cranking. The options, such as Starter, Advanced, Extreme EFB, and Extreme AGM, cater to consumer needs and preferences. Coupled with its renowned dependability and longevity, it’s no surprise that Duracell is popular among users.

Despite their higher price point compared to other brands in the market, the value provided by Duracell batteries surpasses any initial cost concerns. These powerful and durable batteries are suitable for luxury vehicles and everyday cars. Additionally, when fully charged at an optimum temperature of 20°C, they can last up to a year – further solidifying their status as a highly reliable option for car owners worldwide.

About The Manufacturer

East Penn Manufacturing Company is deeply proud of its rich legacy and superior products. The company’s history is marked by moments of glory and an unwavering commitment to excellence, aptly summarized as ‘A Proud Past With A Bright Future’. In 1946, the visionary DeLight Jr. and his father, DeLight Sr., established a small battery company in the quaint village of Bowers, Pennsylvania. Recognizing the demand for batteries during World War II, they capitalized on the opportunity and saw their business thrive.

This success story resembles that of Ruben and Mallory, renowned for inventing Duracell batteries. Within just seven years, East Penn expanded globally from its modest beginnings with only five automotive battery options. Today, the company boasts over 10,500 employees and offers an extensive selection of 515 product designs. Its exceptional quality has earned it numerous awards and accolades over time. Heading this remarkable organization as President and CEO is Chris Pruitt, while Kurt H., the owner, shares his vision for sustainable practices within the company.

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What Are The Types Of Duracell Car Batteries Available?

Duracell offers a variety of car battery options, including 4 distinct types to cater to different needs.

1. Starter:

The Duracell brand offers a variety of 12 different starter batteries, with distinctions based on their corresponding ‘Fits’ category. These are DS 44, DS 45, DS 45H, DS 45L, DS 55, DS 60, DS 62, DS 70, DS 72, DS 72L, DS 88, and DS 95.

2. Advanced:

The selection boasts 24 distinct variations of the advanced model.

3. Extreme EFB:

The variety of Extreme EFB engines available for selection depends on the fitment requirements of the vehicle.


4. Extreme AGM:

The range of Extreme AGM engines comprises six distinct types, each designed to fit specific vehicles.

DE 104 AGM, DE 50 AGM, DE 60 AGM, DE 70 AGM, DE 80 AGM, DE 92 AGM.

Where To Buy Duracell Car Batteries?

Where To Buy Duracell Car Batteries
Where To Buy Duracell Car Batteries

One can easily locate the desired batteries for online purchases on Amazon’s popular e-commerce platform. Alternatively, a battery shop is another viable option to procure them. In addition, junkyards may also offer opportunities to obtain these batteries at a reasonable price. However, caution should be exercised when purchasing second-hand batteries from any source.

What Are The Best Duracell Car Batteries?

One may be familiar with the Duracell brand, known for its reliable and long-lasting batteries. These batteries are categorized into four types based on their group size. The group size of a battery is determined by its physical dimensions, terminal locations, and required type for specific vehicles. This ensures that each battery fits perfectly and functions effectively in various automobiles. It is important to select the appropriate group size when purchasing a Duracell battery to ensure optimal performance and compatibility with one’s vehicle.

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Group size can greatly impact the performance of batteries, as evidenced by car owners’ ratings of Duracell’s top-performing options. Depending on the specific group size, these batteries have been praised for their exceptional quality and reliability.

  • Group Size 121R.
  • Group Size 124R.
  • Group Size 24F.
  • Group Size 25.
  • Group Size 26R.
  • Group Size 27F.
  • Group Size 34.
  • Group Size 35.
  • Group Size 36R.

What Are The Alternatives Of Duracell Car Batteries?

In today’s competitive market, finding a suitable battery for one’s vehicle can be daunting. However, several well-known brands offer quality car batteries. ACDelco and Duracell are two such brands that are often compared to each other due to their reliability and durability. Optima and Odyssey have also made a mark in producing high-performing car batteries. In recent years, Optima has gained significant popularity among car owners and truckers as a trusted brand for their battery needs in 2021.

Last Word

The quality of Duracell car batteries is unmatched, with a history of reliability from both East Penn and Mallory firms. The wide range of options allows for the perfect fit for any vehicle. Additionally, Duracell’s producers’ commendable environmentally friendly practices are worth acknowledging.

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